After graduating with a Bachelor’s degree in Business Administration, Lucie spent over 25 years in the advertising industry. Lucie held a management position for 10 years at Transcontinental Media, working mainly in business development for various magazines and newspapers (ELLE, Les Affaires, Canadian Living). Lucie also worked as a sales representative at Quebecor Media, Astral Media and Le Devoir for 15 years.

Passionate about active living and a long time resident of the region, Lucie is an avid downhill skier, cross-country adventure skier, snowshoer, water skier, runner and cyclist.

Driven by a deep desire to support those who face certain life challenges, Lucie has often promised herself that one day she would be there to offer her support to people at the end of life.